SVH ACCREDITED | 98% OF OUR STUDENTS RECOMMEND US

FOOD | WINE | HOSPITALITY

Horeca Marketing Course

Want to attract more guests, generate more revenue per visitor and reduce your reliance on one-off marketing campaigns? On the Hospitality Marketing course, you’ll learn how to develop a practical marketing strategy for your hospitality business or organisation.

20% discount

via De Horecabond

In-company

tailored quote

1 training day

Min. 12 participants

2 languages

Dutch or English

What you'll learn at the Horeca Marketing Course

During the course, you will learn which marketing tools you can use to attract more visitors and maximise revenue from each guest. The focus is on practical knowledge that you can apply straight away to your own business.

Social media

You’ll learn how to create professional social media posts and present your business more effectively online.

Email marketing

You’ll discover how to use email marketing to stay in touch with guests and re-engage your target audience.

Landing pages

You’ll learn how to use landing pages as part of your marketing strategy to guide visitors towards a specific action or offer.

Video marketing

You’ll discover the possibilities of video and how you can use video marketing for your hospitality business or company.

Marketing tools

You’ll discover useful apps, websites and marketing tools that will help you carry out your marketing more intelligently and efficiently.

Automated marketing

You’ll learn how to combine your online and offline marketing into an automated marketing strategy aimed at attracting more visitors and generating more revenue per visitor.

Who is the Horeca Marketing course for?

The course is aimed at owners and staff of hospitality businesses who wish to take a more professional approach to their marketing. Self-employed individuals and entrepreneurs in the hospitality, wine and retail sectors can also use the course to work directly on their own marketing strategies.

SVH hospitality opleiding
Practical and flexible learning

One day’s work on your marketing

The Hospitality Marketing course is a practical in-company training programme. Under the guidance of a marketing specialist, you’ll get straight to work on your own laptop, focusing on your business’s marketing. You’ll use the training day to establish a framework that you can continue to use even after the course has finished.

SVH-ACCREDITED | 92% PASS RATE

More traffic to your business

Get stuck in with your team and, in a single day’s training, lay the foundations for a marketing strategy that suits your business.

20% discount

via De Horecabond

In-company

Custom quote

1 training day

Minimum 12 participants

Two language options

Dutch or English

SVH-ACCREDITED | 92% PASS RATE

More traffic to your business

20% discount

via De Horecabond

In-company

Custom quote

1 training day

Min. 12 participants

Two language options

Dutch or English

Get stuck in with your team and, in a single day’s training, lay the foundations for a marketing strategy that suits your business.

SVH-ACCREDITED | 92% PASS RATE

Frequently asked questions

What does SVH mean?

SVH stands for: Stichting Vakbekwaamheid Hospitality.
SVH’s core objective is to enhance professional competence in the hospitality sector. Together with partners from hospitality education and the business community, SVH develops (digital) learning resources and teaching methods for vocational education (MBO), trainers and business owners. SVH ensures standards of knowledge by setting examinations and provides insight into the range of training programmes available for the hospitality sector. In this way, they help to ensure that hospitality education is aligned with the needs of the business world; we contribute to innovation and enhance professional competence within the sector. www.svh.nl

Which level is most suitable for me?

The demand for education is increasing rapidly as people seek more knowledge. In addition to our practical training courses, we use modern digital learning methods such as E-learning, Game-learning and Mobile learning.
Below is an overview of the different knowledge levels:
– Level 1 (Basic)
– Level 2 (Intermediate)
– Level 3 (Advanced)
– Level 4 (Expert)

Why should I take an SVH Training?

SVH is an independent organisation and places great value on transparency and reliability. That’s why they have asked the Foundation Examination Board to provide external supervision of all SVH exams.

The Foundation Examination Board is an independent institution that supervises professional qualifying and/or function-oriented exams. The Examination Board has conducted various audits and found that the SVH exams meet the requirements.

This way we ensure that the quality of your SVH certificates and diplomas is additionally guaranteed.

What does E-learning | Game learning involve?

Game learning, that’s learning through entertainment. By offering information and/or skills in game form, we make learning, discovering and experiencing fun. You stay motivated and the knowledge you gain sticks better and is available in your own time. The E-learning│Game Learning contains a unique learning method. The program is built on knowledge, insight and application. It can, therefore, be quite challenging to answer the questions. We do strongly recommend that you first go through the lessons thoroughly before answering the questions.

What is the difference between SVH, SDEN and WSET?

SVH, SDEN and WSET are not training courses but exam levels from three independent organisations. To obtain the right diploma, you must find a recognised trainer who meets your requirements. Because WSET is the largest organisation for wine education worldwide, it is often mistakenly seen as an internationally recognised training. In terms of content, the training lags behind SVH and SDEN, which both have industry recognition and international appeal.

Theoretical and experimental frameworks.
Theoretical and experimental frameworks apply to both SVH and SDEN exams. For SVH exams, a plus applies, meaning extra content on practical applicability. This additional content relates to everything a hospitality employee needs to know about giving good advice to guests and hobbyists at home about wine and food.

I'm Taking a Training Course, Do I Have to Take an Exam?

No, that’s not mandatory! But… a successful course/training or education should be crowned with a meaningful diploma, the irrefutable proof that you have a certain level of knowledge. Under the exams section in the main menu, you’ll find the various dates for the official SVH exam. For more information about exams, also see SVH.nl

Theoretical and experimental frameworks.
Theoretical and experimental frameworks apply to both the SVH and SDEN exams. A plus applies to the SVH exams, which means extra content on practical applicability. This extra content relates to everything an employee in the hospitality industry needs to know within certain functions in order to be able to give good advice to the guest. But also the hobbyist at home, who wants to know more about wine and food.

I'm an entrepreneur. Are the costs for training tax deductible?

Check the current rules regarding deduction of study costs at www.belastingdienst.nl

I'm an employee. Are the costs for training tax deductible?

Study costs are tax-deductible, but there are some conditions attached. The main conditions are:
1) The study costs you incur must be related to earning your income.
2) You can acquire a better position within the company where you work with this wine study.
Check the current rules regarding deduction of study costs at www.belastingdienst.nl

I have a complaint. What should I do?

Do you have a complaint?
If you have a complaint about our services, you can submit it to the management of WTOL Academy BV. We will do our utmost to resolve your complaint to your satisfaction. See also our general terms and conditions.
Description of your complaint
Clearly state in the letter or email what the complaint is and/or why you are not satisfied with the solution. Always include your personal details and account number. You can send your letter to: Click here
Response within 6 weeks
The management of WTOL Academy BV strives to respond in writing as quickly as possible. You will receive a response within 6 weeks at the latest.
Disagree with management’s response
Do you disagree with the management’s response? Then you can turn to the court. In certain cases you can turn to the disputes committee.
Binding decision
The decision of the Disputes Committee is binding for both you and WTOL Academy BV. The Disputes Committee charges fees for handling a dispute. For more information, please contact the Disputes Committee.

My question hasn't been answered. What can I do?

Leave your details here and we’ll contact you within one business day.
You can also contact us directly. We are available by phone on weekdays between 9:00 AM and 5:00 PM. We’re happy to help you.

FOOD | WINE | HOSPITALITY

Hospitality Marketing

PROGRAM

This course provides the essential knowledge needed to set up an effective marketing strategy for your catering business or company. You mainly acquire practical knowledge and you can use it for years to come. This course is under the supervision of marketing specialist Nick van Teeffelen, director of the Horeca Marketing Academy. During the course, you immediately get started on your own laptop to set up the framework that you can benefit from immediately.

For whom?

This course is a MUST for owners and employees of a catering business or shop, but is undoubtedly suitable for freelancers (self-employed persons without employees) in the catering, wine, or retail industry as well.

What you can acheive with this course

  • Create professional social media posts like a pro
  • You know everything about email marketing, building landing pages and video marketing
  • You are up to date about efficient apps, websites, and marketing tools
  • You have set up an automated marketing strategy. Your off- and online marketing machine should drive more visitors, which will generate more revenue.
  • You learn to set up your own automated marketing machine.

Benefits

VAT exempt 0.0%

Good to know: all our courses are exempt from VAT, so you do not pay VAT on the course fee.

Member discount The Horecabond 20%

A member of The Horecabond? Enjoy a 20% discount on our courses.

50% discount on Entree Magazine

Sign up for the course and receive a subscription to Entree Magazine at a 50% discount.

FREQUENTLY ASKED QUESTIONS

What does SVH mean?

SVH stands for: Stichting Vakbekwaamheid Horeca (Foundation for Professional Competence in Hospitality). SVH’s core objective is to increase professional competence in the hospitality industry. Together with partners from hospitality education and the business community, SVH develops (digital) learning materials and teaching methods for (vocational) education, trainers and entrepreneurs. SVH guarantees knowledge by administering exams and provides insight into the range of training courses available for the hospitality industry. In this way, they help to ensure that hospitality education is aligned with the needs of the business world; we contribute to innovation and enhance professional competence within the sector. www.svh.nl

Which level is most suitable for me?

The demand for education is increasing rapidly as people seek more knowledge. In addition to our practical training courses, we use modern digital learning methods such as E-learning, Game-learning and Mobile learning.
Below is an overview of the different knowledge levels:
– Level 1 (Basic)
– Level 2 (Intermediate)
– Level 3 (Advanced)
– Level 4 (Expert)

Why should I take an SVH Training?

SVH is an independent organisation and places great value on transparency and reliability. That’s why they have asked the Foundation Examination Board to provide external supervision of all SVH exams.

The Foundation Examination Board is an independent institution that supervises professional qualifying and/or function-oriented exams. The Examination Board has conducted various audits and found that the SVH exams meet the requirements.

This way we ensure that the quality of your SVH certificates and diplomas is additionally guaranteed.

What does E-learning | Game learning involve?

Game learning, that’s learning through entertainment. By offering information and/or skills in game form, we make learning, discovering and experiencing fun. You stay motivated and the knowledge you gain sticks better and is available in your own time. The E-learning│Game Learning contains a unique learning method. The program is built on knowledge, insight and application. It can, therefore, be quite challenging to answer the questions. We do strongly recommend that you first go through the lessons thoroughly before answering the questions.

What is the difference between SVH, SDEN and WSET?

SVH, SDEN and WSET are not training courses but exam levels from three independent organisations. To obtain the right diploma, you must find a recognised trainer who meets your requirements. Because WSET is the largest organisation for wine education worldwide, it is often mistakenly seen as an internationally recognised training. In terms of content, the training lags behind SVH and SDEN, which both have industry recognition and international appeal.

Theoretical and experimental frameworks.
Theoretical and experimental frameworks apply to both SVH and SDEN exams. For SVH exams, a plus applies, meaning extra content on practical applicability. This additional content relates to everything a hospitality employee needs to know about giving good advice to guests and hobbyists at home about wine and food.

I'm Taking a Training Course, Do I Have to Take an Exam?

No, that’s not mandatory! But… a successful course/training or education should be crowned with a meaningful diploma, the irrefutable proof that you have a certain level of knowledge. Under the exams section in the main menu, you’ll find the various dates for the official SVH exam. For more information about exams, also see SVH.nl

Theoretical and experimental frameworks.
Theoretical and experimental frameworks apply to both the SVH and SDEN exams. A plus applies to the SVH exams, which means extra content on practical applicability. This additional content covers everything an hospitality employee needs to know about giving good advice to the guests and hobbyist at home about wine and food.

I'm an entrepreneur. Are the costs for training tax deductible?

Check the current rules regarding deduction of study costs at www.belastingdienst.nl

I'm an employee. Are the costs for training tax deductible?

Study costs are tax-deductible, but there are some conditions attached. The main conditions are:
1) The study costs you incur must be related to earning your income.
2) You can acquire a better position within the company where you work with this wine study.
Check the current rules regarding deduction of study costs at www.belastingdienst.nl

I have a complaint. What should I do?

Do you have a complaint?
If you have a complaint about our services, you can submit it to the management of WTOL Academy BV. We will do our utmost to resolve your complaint to your satisfaction. See also our general terms and conditions.
Description of your complaint
Clearly state in the letter or email what the complaint is and/or why you are not satisfied with the solution. Always include your personal details and account number. You can send your letter to: Click here
Response within 6 weeks
The management of WTOL Academy BV strives to respond in writing as quickly as possible. You will receive a response within 6 weeks at the latest.
Disagree with management’s response
Do you disagree with the management’s response? Then you can turn to the court. In certain cases you can turn to the disputes committee.
Binding decision
The decision of the Disputes Committee is binding for both you and WTOL Academy BV. The Disputes Committee charges fees for handling a dispute. For more information, please contact the Disputes Committee.

My question hasn't been answered. What can I do?

Leave your details here and we’ll contact you within one business day.
You can also contact us directly. We are available by phone on weekdays between 9:00 AM and 5:00 PM. We’re happy to help you.

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